The CEO of REVOLT Media and TV since 2013, Keith Clinkscales has an MBA from Harvard Business School and a BS in accounting and finance from Florida Agricultural and Mechanical University. With a long career in the media, Keith Clinkscales understands the needs of today’s youth and the changing face of media content.
Today, digital media dominates how people access and share information. This is a fast-changing field, and several trends are shaping its future, including the following:
1. Technological innovations
When it comes to digital media, innovation is key, and to remain competitive, brands need to keep abreast of the latest tech innovations. One example is the powerful in-phone cameras and apps that enable users to watch videos and broadcasts in real-time.
2. Investment in VR and AR
Through specific hardware and software, virtual reality (VR) is recreating environments, while augmented reality (AR) is being used to enhance various imagery. Both VR and AR can help to enhance digital media.
3. More personalization
Traditionally, social media marketing targeting worked by interrupting whatever the user was doing such as watching a video, reading a post, or scrolling through their feed. Today, interruptive tactics are giving way to customized messaging using omnichannel tools.
Today, digital media dominates how people access and share information. This is a fast-changing field, and several trends are shaping its future, including the following:
1. Technological innovations
When it comes to digital media, innovation is key, and to remain competitive, brands need to keep abreast of the latest tech innovations. One example is the powerful in-phone cameras and apps that enable users to watch videos and broadcasts in real-time.
2. Investment in VR and AR
Through specific hardware and software, virtual reality (VR) is recreating environments, while augmented reality (AR) is being used to enhance various imagery. Both VR and AR can help to enhance digital media.
3. More personalization
Traditionally, social media marketing targeting worked by interrupting whatever the user was doing such as watching a video, reading a post, or scrolling through their feed. Today, interruptive tactics are giving way to customized messaging using omnichannel tools.