The CEO of Shadow League Digital, Keith Clinkscales manages a multi-platform sports news organization that features top-notch sports coverage combined with candid cultural perspectives. Prior to his current position, Keith Clinkscales served in multiple roles at ESPN, including leading the ESPN Books team, which published multiple New York Times Best Sellers.
One of the successful sports books published by ESPN Books is titled The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First. Written by financial journalist and sportswriter Jonah Keri, the book tells the true story of the 2008 Tampa Bay Rays, a team that achieved one of the greatest turnarounds in baseball history when it won the American League championship that year.
The Tampa Bay Rays turnaround happened when former Wall Street colleagues Stuart Sternberg and Matthew Silverman bought a share the Tampa Bay Devil Rays in 2005. By applying their trading and valuation skills, the duo found ways to strengthen the franchise and make the team more competitive against established and well-funded teams. They also removed Devil from the team’s name.
Together with general manager Andrew Friedman, the Rays’ new leadership focused on revamping the team’s approach to employee development, marketing and public relations, and personnel management. Overall, The Extra 2% presents an entertaining case study for what can happen when business smarts are applied to baseball.
One of the successful sports books published by ESPN Books is titled The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First. Written by financial journalist and sportswriter Jonah Keri, the book tells the true story of the 2008 Tampa Bay Rays, a team that achieved one of the greatest turnarounds in baseball history when it won the American League championship that year.
The Tampa Bay Rays turnaround happened when former Wall Street colleagues Stuart Sternberg and Matthew Silverman bought a share the Tampa Bay Devil Rays in 2005. By applying their trading and valuation skills, the duo found ways to strengthen the franchise and make the team more competitive against established and well-funded teams. They also removed Devil from the team’s name.
Together with general manager Andrew Friedman, the Rays’ new leadership focused on revamping the team’s approach to employee development, marketing and public relations, and personnel management. Overall, The Extra 2% presents an entertaining case study for what can happen when business smarts are applied to baseball.